Your Organization:
___________________________________
Organization Mission:
________________________________
Main purpose for website:
Define each audience and the major result you want with that audience:
1) _______________________________________________________
I want these visitors to ultimately (buy, subscribe, call, link to, etc.) __
_______________________________________________________
_______________________________________________________
2) _______________________________________________________
I want these visitors to ultimately _____________________________
_______________________________________________________
_______________________________________________________
3) _______________________________________________________
I want these visitors to ultimately _____________________________
_______________________________________________________
_______________________________________________________
Undesirable Audiences (Who might you inadvertently attract?)
Audience Desired Handling (Convert, Refer, Drive Away)
________________ _____________________________________
________________ _____________________________________
The audiences you address and the level of services provided for each may change over time. Note expected changes for the future here. (This may help you design the site for easier maintenance in the future.)
Audience ___________________________________________________
Relationship with Audience _____________________________________
One-time, intermittent, ongoing _________________________________
Ultimate goal, major action desired from Audience __________________
___________________________________________________________
___________________________________________________________
Minor actions (steps toward major action):
1) __________________________
2) __________________________
3) __________________________
4) __________________________
Information, Products, or Projects of Interest to this Audience
1) _______________________________________________
2) _______________________________________________
3) _______________________________________________
4) _______________________________________________
Services you provide this Audience
1) ________________________________________________
2) ________________________________________________
3) ________________________________________________
Services this Audience can provide you
1) ________________________________________________
2) ________________________________________________
Service: _________________________________________________________
Service Description: ________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
_________________________________________________________________
Audiences for this Service:
1) _____________________________
2) _____________________________
3) _____________________________
4) _____________________________
Importance of Service: _______________________________________________
__________________________________________________________________
__________________________________________________________________
Future of this Service: ___________________________________________________
__________________________________________________________________
__________________________________________________________________
These are organizations that your organization has symbiotic relationships with, not necessarily using the Internet. This may include funding, referrals, services, whatever.
Name Relationship
____________________ ______________________________________
____________________ ______________________________________
____________________ ______________________________________
____________________ ______________________________________
Websites that provide information and services useful to your audiences and related to your purposes, particularly those you should provide links to.
Organization Website Information / Service Provided
________________ _____________ _____________________________
________________ _____________ _____________________________
________________ _____________ _____________________________
________________ _____________ _____________________________
________________ _____________ _____________________________
________________ _____________ _____________________________
Provide a description of yourself or organization. Include background, priorities, influences and factors that give you character. Tell your story, if possible.